ESTABLISH YOUR UNIQUE ONLINE PRESENCE
Your online success starts with a unique online presence – your website. You need a web design that works on all devices and looks great on any screen. Your brand should be represented consistently, and the site should be organically designed for Search Engine Optimization (SEO) to place your site at the optimum position in web searches on Google and Bing. Your site should feature unique content created just for you and should mimic your sales process, offering an entry-point for new clients and new services to existing clients. It should offer a centralized location for information that your clients need such as maps, hours and company info. Once your site is in place, you can begin using it to reach new customers and break new ground.
CONNECT WITH CUSTOMERS AND DELIVER YOUR MESSAGE
Promote your website using the most effective methods for your strategic business goals. You can use ads targeted to your specific audience, strategic pay-per-click, as well as contact collection strategies, email marketing campaigns, social media campaigns and retargeting of previous visitors. And as part of your overall strategy, custom video production allows your business to leverage the high relative weight of video content on social media and search engine results.
CULTIVATE YOUR COMPANY'S DIGITAL PERSONALITY AND KEEP IN TOUCH WITH CLIENTS
Social media platforms offer a unique opportunity to put a face on your business and let customers know who you really are – and get to know the people that make your business special.
Creating a friendly, informative social media presence gives customers and prospects a look inside your organization and creates a special outlet through which to showcase events and human interest stories or to share your personal passion for your business. This engages your customer in a way that isn’t possible through traditional networking methods or advertising.
But to be successful and engaging, you need a strategy to manage content creation and release content on a calculated schedule for the best engagement possible.
ANALYZE YOUR ONLINE PERFORMANCE
Once your basic strategy is up and running, your content is being created and distributed, and your customers are being engaged, you need to be able to analyze and report on what kind of traffic your site and social media are getting. How long do your visitors stay on your site? What ages and geographical location do these visitors come from? Which search engines brought them there? If you can measure it, you can improve it.
Sound complicated? Don’t worry! That’s what we do! We analyze and explain visitor statistics for your site and social media engagement. Our strategists can help track your return on investment for paid advertising. Available Design can even help analyze what your competitors are doing and show you how you compare.
